3RD EYE BLIND TESTING SERVICE
“It’s black and white; your product is either blind tested, or it’s not.” Breeder Steve
WHY ARE WE DOING THIS?
3rd Eye Blind Testing Service was conceived of to end the collusion, or the appearance of collusion, between analytical laboratories and their clients. This service rewards both the brands and the laboratories with recognition of their integrity.
WHAT IS THE GOAL?
Anything that gets tested should be blind tested.
HOW IS THIS SERVICE PERFORMED?
3rd Eye Blind Testing Service Approved Agents handle or monitor all the correspondence between the laboratories and their clients who wish to have their testing results certified.
3rd Eye provides the clients with a list of standardized packaging materials and protocols to use for their submissions.
Certified Allocation Concealment Technicians receive and encode all samples before the laboratory technicians receive them.
WHO CARES?
Consumers who want to know that the analytical data on the packaging of the products they purchase is accurate.
WHERE DOES THIS HAPPEN?
Our affiliated Agents and participating 3rd Eye Blind Testing certified laboratories will be located throughout Canada and the United States to start with. We will continue to expand internationally.
BENEFITS
BENEFITS TO THE LABORATORIES
- Bulk testing volumes and full autosamplers increase profitability.
- Time saved on customer relations.
- No more time lost chasing accounts receivable.
- No more money lost to the bad debts of struggling clients.
- No more micro-managing salaried sales staff as independent 3rd Eye authorized Sales Agents take the role on a pure commission basis.
BENEFITS TO THE CLIENTS
- Participating producers and processors are granted the use of our Certification Mark on their promotions and packaging.
- Clients benefit from the promotional exposure built into our model.
- There is no additional certification cost.
- By ordering through an approved 3rd Eye Blind Testing Agent, both laboratories and clients are protected from suspicion of collusion.
